Hydrafacial x Maelis

Capturing the glow of healthy skin through clean, radiant visual storytelling.

Maelis needed a dedicated visual library for its Hydrafacial treatment to strengthen brand consistency and move away from generic stock imagery. The goal was to showcase healthy, glowing, radiant skin while reflecting the brand’s premium and approachable positioning.

Creative direction and production

The visual direction focused on conveying the immediate results of the treatment: fresh, luminous, and vibrant skin. Clean backgrounds, natural makeup, and expressive poses were chosen to highlight skin texture, glow, and authenticity while maintaining a modern, elevated aesthetic.

The concept centered on the idea of “pétillante skin” — a visual translation of vitality and confidence. The images emphasize natural expressions, subtle movement, and light reflections to communicate both skincare performance and emotional impact.

MY ROLE

  • Defined creative direction and visual strategy

  • Developed moodboards and casting guidelines

  • Coordinated production and shoot execution

  • Ensured alignment with Maelis brand identity

  • Supervised image selection and final visual consistency

The campaign resulted in a cohesive set of proprietary visuals now used across Maelis’ website, social media, advertising, and in-center communication, strengthening the brand’s visual identity and positioning around expertise and skin confidence.

A young woman with dark hair, makeup, and clear skin making a playful expression by puckering her lips and pointing at her cheeks with both index fingers.
A close-up portrait of a Black woman with natural afro hair, resting her face on her hand and looking to the side, against a plain light background.
Close-up of two women with contrasting skin tones closely positioned, showing their faces and makeup details.
A young woman with dark brown hair tied back, smiling and winking, wearing a sleeveless white top, with a light blue background.
A woman lying on her back with eyes closed, receiving a cosmetic facial treatment with a handheld device on her forehead at a clinic.
A person receiving a facial treatment with a handheld device, lying down with eyes closed, in a clinical setting.

Creative Direction and Production — Ana Akus
Hydrafacial x Maelis
Location : Atelier Fabrique Studio